"A family residing in north London is looking for an extraordinary and experienced instructor to assist their smallest child on his initial journey to turning into an British gentleman."
When reading this post, you might easily miss the phrase "first-steps" as just an expression.
But, it could be the most important part of this unusual job advert, as it attempts to hire a teacher for a one-year-old.
Many of submissions have since been received since the unidentified family posted their call for the £180,000 per year tutor, who needs to be "someone very special".
In recent few weeks, the listing has gained notice in the press, with numerous wondering why?
Innovative Idea
The CEO, head and founder of an education consultancy, which is assisting the family in their search, said that in spite of early doubt, he considered the concept "visionary", and "progressive".
When he spoke with the family, he said they appreciated the atypical character of their request, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that stage "cultural conditioning had already become established".
What precisely does the family refer to by "cultural bias"?
It's "all-encompassing", Adam responded. "How you eat, the manner you speak".
He explained the older sibling had adopted "very nuanced, body language" from the family, and had taken on their cultural ways. The family explained to him they hoped to prevent this pattern to repeat itself with their new baby.
The plan: To engage a British tutor, who needs to speak with Received Pronunciation, to influence the baby from the very start.
Natural Absorption
"A great deal of the learning at the beginning here is somewhat acquired indirectly," said the CEO.
It's via this natural absorption that the family are aiming the child will adopt the UK customs they aim to instil.
The consultant explained the tutor needed to be somebody who studied at "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The instructor must be the suitable individual, they'll be performing things they don't even know they're doing, simply by nature," he added.
Money No Object
The family explained to Adam the successful candidate should ideally also have understanding of or passion in riding, winter sports, creative fields and musical activities so as to inspire the child in a diverse set of hobbies.
Furthermore though, he said the family hoped the tutor to register the child on a selection of lessons so the child would be "horseback riding and starting an musical instrument by the time they are around three years old".
In the family's minds, helping their son grow into a "UK sophisticate" will bring about achievement and create opportunities.
"For all the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
But, despite all this guidance in "English culture", could the child pick up what is termed cultural bias from the globally influenced family he is raised by anyway?
"Certainly", said he. "The family know this might not succeed, but they've merely embraced the attitude of, 'we should try and we should start as soon as we can', because the price of it is not a concern," he explained.
Overly Optimistic
A number of in the tutoring industry who share these doubts.
Another CEO, CEO and founder of Blue Education, who provides individual instructors, stated that "the development of embracing two identities, or indeed, forming one's identity, is something that must be grown into, not manufactured."
He explained that he had moved from the Far East to the UK at the time of childhood, and had been brought up understanding and embodying both cultures. He went on to learn at a prestigious UK institution.
"The concept that a single person can function as a representation of UK identity, a person who can in some way impart the attributes of a British gentleman onto a infant child, strikes me as optimistic and unfeasible," he stated.
"Based on my background, engaging a distinctly British tutor from infancy will does not instantly create the result they want.
"I did not have such a tutor, and nevertheless I have been fortunate enough to experience many of the experiences they hope for their son."
He stated: "The truth is, cultural identity should not be dictated from the external environment; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, UK identity is something the expert hopes can be taught – and marketed.
"I think the fact that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
